Furnace & AC Experts
Furnace & AC Experts is local HVAC installer and repairer in the Toronto region. They came to us with buggy conversion tracking, high CPAs, and high promises from their previous digital marketing teams. Here is how we increased their leads by 89% YoY and decreased their cost per conversion by 34%!
Client Industry
Lead Generation, HVAC
Budget
$4000-$5000 p/month
Goals
Increase monthly lead flow and reduce customer acquisiiton cost.
Results
Increased YoY lead flow by 89% and decreased cost per conversion by 34%
Our Approach – Paid Search
- We reviewed their accounts and found multiple facets of wasted ad spend which included poor search terms, low search volume keywords, and poor-performing bid strategies with high CPAs (cost per action).
- We quickly eliminated all these poor keywords and used their account data to find low-cost, high-converting search terms and included them in the campaign.
- We worked closely with the founder on ad creatives and removed poor images, poor converting headlines/descriptions and performed A/B tests to optimize for the best-converting ads
- Changed bid strategies from Max Clicks to Max Conversions with a target CPA based on their main goal – reducing customer acquisition costs.
Our Results
After going in and applying our strategies and changes, we saw an immediate uptick in the lead flow. Cost per conversion was decreasing, and month over month we saw conversions increase by 85% and year over year by over 125% for Q4!
We even set up custom conversion tracking using Google Tag Manager, a custom dashboard using Looker Studio, and weekly reports directly to the point of contact through email.
Our Approach – SEO
- Site-Wide SEO Audit – We found multiple parts of the website that did not include technical SEO structure such as articles with low character count, no meta descriptions, missing headlines, and poor blog articles.
- We applied optimized meta descriptions and enhanced their blog articles using tools like SEMrush, Google Search Console, and as well as Google Keyword Planner to integrate both Paid Search and SEO strategies.
- We looked even further and fixed their robots.txt to exclude unwanted bots and crawlers and built their internal/external links.
Our Results
Once we applied these pivotal changes, Furnace & AC Experts saw an 18% increase in sessions year over year as well as a 3% increase in engagement rate. Through our efforts we were able to increase the total amount of quality, engaging traffic.
What’s the big idea?
After consistently applying our efforts, Furnace & AC Experts scaled from 20 leads per month to nearly 50 leads per month!
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Contact Us
Nexirise LLC
Contact Info: zkhan@nexirise.com
Phone: 832-557-7281
HQ: 5900 Balcones Drive STE 500, Austin, TX